Citroen India’s 2.0 Plan: How the Brand is Trying to Win Indian Car Buyers
French carmaker Citroen has been in the Indian market for a few years, but its sales numbers are still small compared to rivals. Now, the company is bringing a new plan, called “Citroen 2.0”, to change its fortunes. This strategy focuses on better products, a bigger sales network, and improved customer service. If done right, … Read more