Aprilia India has decided not to increase the prices of its popular motorcycles, the RS457 and Tuono 457, even after the GST hike from 28% to 40% for bikes above 350cc, effective from 22 September. This move keeps both motorcycles affordable for buyers and maintains their competitive edge in the premium segment.
Current Prices and GST Impact
The Tuono 457 continues to retail at Rs. 3.95 lakh (ex-showroom), whereas the RS 457 is priced at Rs. 4.35 lakh (ex-showroom). Without Aprilia absorbing the GST, the Tuono 457 price would have increased to Rs. 4.15 lakh, and the RS 457 would have risen by Rs. 15,000.
Additional Benefits for Buyers
Buyers of the RS 457 get an additional advantage: the optional bi-directional quick shifter, normally priced at Rs. 20,500, is now offered free of cost. This makes the RS 457 even more appealing for sportbike enthusiasts.
Warranty and Ownership Benefits
From June this year, Aprilia has upgraded its warranty package. The standard warranty has increased from three years/36,000km to four years/48,000km. The best part is that the warranty is now transferable, so second or third owners can also benefit from it, increasing the motorcycle’s resale value and ownership appeal.
Market Strategy and Competitiveness
By keeping prices unchanged and enhancing benefits like the quick shifter and extended warranty, Aprilia India is protecting its festive season sales and maintaining a strong position against other premium motorcycle brands. This strategy is similar to what Bajaj and Hero have done with their high-capacity motorcycles recently.
Conclusion
The decision to absorb the GST hike shows Aprilia’s commitment to customer satisfaction and value. With unchanged prices, added features, and extended warranty, the RS 457 and Tuono 457 remain attractive choices for premium motorcycle buyers in India. This move is likely to strengthen Aprilia’s market presence in the 350cc+ segment.
FAQs
What are the current prices of Aprilia RS457 and Tuono 457?
The RS 457 is priced at Rs. 4.35 lakh and the Tuono 457 at Rs. 3.95 lakh (ex-showroom).
Why didn’t Aprilia increase the prices after the GST hike?
Aprilia absorbed the GST hike to maintain sales and customer interest during the festive season.
What is the new warranty offered by Aprilia?
The warranty has been extended from three years/36,000km to four years/48,000km, and it is now transferable to new owners.
Are there any added benefits for RS 457 buyers?
Yes, the optional bi-directional quick shifter worth Rs. 20,500 is now offered free of cost.
How does this strategy affect Aprilia’s competitiveness?
By keeping prices unchanged and adding benefits, Aprilia strengthens its position in the premium 350cc+ motorcycle segment, attracting more buyers.