August 18, 2025, New Delhi — The leading carmaker in India, Maruti Suzuki, has made a historic announcement: the e-Vitara, its first-ever electric SUV, will make its premiere in India on September 3, 2025.
An Anticipated Launch — Schedule & Market Situation
The production-spec e-Vitara, which was first introduced under the EVX concept moniker at the Bharat Mobility Global Expo in January 2025, marks Maruti Suzuki’s major foray into the electric vehicle (EV) market.
Since competing automakers like Hyundai, MG, Tata, and Mahindra have already monopolized a large portion of the developing electric SUV industry, this announcement is well-timed. Maruti wants to use its wide network of Nexa dealerships to make the e-Vitara a revolutionary EV in India as the holiday season draws near.
Dimensions & Design
The e-Vitara, which is built on the new Heartect-e platform, is the perfect size for a sub-compact SUV, measuring 4,275 mm in length and 2,700 mm in wheelbase.
Bold Y-shaped DRLs and swept-back LED headlights with distinctive piano-black accents characterize the appearance. A connected LED tail-light bar, 18-inch alloy wheels with aerodynamic optimization, and sturdy C-pillars highlight its contemporary SUV personality.
Options for the Powertrain and Battery
Maruti Suzuki provides carefully layered drive and battery configurations:
- WLTP range up to 346 km; 49 kWh LFP battery + single front motor: ~142–144 horsepower, 189–193 Nm torque
- Single front motor with 61 kWh LFP battery: ~172 horsepower and the same torque; WLTP range of up to 428 km
- With a range of about 412 km, the 61 kWh battery and dual-motor AWD combine front and rear motors to produce about 184–178 horsepower and 300 Nm of torque.
AWD versions are anticipated soon, while only FWD alternatives may be available in India at first.
Infrastructure for Charging and Home Solutions
Maruti intends to help consumers install smart home chargers in order to support India’s EV industry. In addition to installing chargers every 5–10 kilometers and updating more than 1,500 service centers in more than 1,000 locations, the company plans to install fast-charging stations in the top 100 cities.
Features of the Interior and Technology
The cabin combines cutting-edge technology with elegant design:
- A 10.1″ touchscreen infotainment system and a 10.25″ digital instrument cluster are the two 10-inch floating screens.
- Ambient lighting, soft-touch materials, and a fixed panoramic sunroof are examples of dual-tone décor.
- Features of comfort: Front chairs with 10 power adjustments for ventilation; back bench with 40:20:40 split sliding and reclining
Convenience and entertainment are increased by extra features including wireless phone charging and a Harman-branded sound system.
ADAS Suite & Safety
With its superior underbody protection and more than 50% high-tensile steel construction, the e-Vitara has the following safety stack:
- Seven airbags, including one for the driver’s knee
- Level-two ADAS, which provides collision avoidance, adaptive cruise control, lane-keep assistance, and high beam support
- Tyre-pressure monitor, ESC, 360° camera, disc brakes everywhere, and e-call emergency feature
Possible Obstacles: Scarcity of Rare Earth Magnets
The worldwide scarcity of rare-earth magnets, which are essential parts for EV motors, is a major obstacle. The e-Vitara production target has been significantly reduced, from 26,500 units to around 8,200 units by September 2025.
Maruti claims that the September 3 launch is unaffected by this restriction and that, depending on the supply dynamics, delayed mass rollouts may occur.
Strategic Perspective & Rival Models
Positioned to immediately compete with the Mahindra BE6, MG ZS EV, Tata Curvv.ev, and Hyundai Creta Electric, the e-Vitara stands out thanks to Maruti’s unrivaled service network, strong pricing, and trusted brand.
It marks a major turning point in worldwide electrification efforts as Suzuki’s first mass-produced EV, which is also paralleled by Toyota’s Urban Cruiser EV variant.
The e-Vitara, which Maruti Suzuki will introduce on September 3, 2025, is more than just an electric SUV; it marks a significant turning point in India’s EV development. Modern design, competitive range, ADAS sophistication, and practical utility are all expertly balanced. Despite ongoing supply-chain challenges, the model’s launch sets the tone for Maruti’s electric goals and has the potential to change consumer expectations in India’s market for electric SUVs.